Privacy Policy

Last updated: 27/09/2026

At Studio Peg, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or make a purchase from our online shop.

For the purposes of the UK General Data Protection Regulation (UK GDPR), the data controller is Studio Peg.

1. Information We Collect

We collect personal information that you provide directly to us when you use our website or make a purchase. This includes:

  • Identity Data: Name, surname, and business name (if applicable).
  • Contact Data: Delivery address, billing address, email address, and phone number.
  • Financial Data: Payment details. (Please note: Your payment data is handled directly by our secure payment processors, and we do not store your full card details).
  • Transaction Data: Details about products you have purchased from us and payments made.
  • Technical Data: IP address, browser type, and cookies used to improve your browsing experience.

2. How We Use Your Information

We only process your personal information when we have a lawful basis to do so. We use your data to:

  • Fulfill your orders: To process payments, arrange delivery, and provide order updates (Lawful basis: Contractual necessity).
  • Customer support: To answer your questions and resolve issues (Lawful basis: Contractual necessity / Legitimate interests).
  • Marketing (if opted in): To send you updates about new products or special offers (Lawful basis: Consent). You can opt out at any time by clicking the “unsubscribe” link in any email.
  • Site improvement: To optimize our website performance and shopping experience (Lawful basis: Legitimate interests).

3. Sharing Your Information

We do not sell your personal data. We only share your information with trusted third-party service providers who help us run our shop and deliver your items, including:

  • E-Commerce Platforms: To host our online shop (e.g., Woo-Commerce).
  • Payment Processors: To securely manage transactions (e.g., Stripe / PayPal / Klarna).
  • Delivery & Courier Services: To ship your orders (e.g., Royal Mail / DPD / Evri).
  • Analytics Providers: To help us understand how customers use our site (e.g., Google Analytics).

4. Data Retention

We will only keep your personal data for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements. For tax and business purposes, we typically hold transactional records for 5 years following a purchase.

5. Cookies

Our website uses cookies to keep track of your shopping basket items and to understand site traffic. You can choose to reject non-essential cookies via our cookie banner or through your browser settings, though this may impact your ability to use certain features of the shop.

6. Your Rights

Under the UK GDPR, you have the following rights regarding your personal information:

  • The right to access the personal data we hold about you.
  • The right to request the correction of inaccurate data.
  • The right to request the deletion of your data (“right to be forgotten”).
  • The right to object to or restrict certain types of data processing.
  • The right to withdraw consent at any time for marketing emails.

If you wish to exercise any of these rights, please contact us at sales@studiopeg.co.uk

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).

7. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal and regulatory reasons. The updated version will be marked with an updated “Last updated” date at the top.